Quarterly Social Media Index
Facebook, Google Plus, LinkedIn, Twitter, YouTube: What are YOU on?
In last week’s webinar, we asked our 3,423 viewers a series of questions to see how you’re really using social media.
Here was our first question …
More than two-thirds (67%) now use a SM tool. That’s a slight dip from last quarter’s 71% (the highest ever in our quarterly index) but still up quite a bit over the previous quarter’s 58%.
That led to our next question …
This is where things got a little surprising. After reigning as the undisputed heavyweight SM champion in every one of our quarterly indices going back to the beginning of time, Facebook (26%) appears to have suddenly stumbled to fall behind LinkedIn (51%) as the go-to tool in the business world.
Also interesting was the fact that in only two months on the Index, Google Plus has jumped from nothing to a fairly substantial 18%. Much of that appears to have come at the expense of Facebook. (As you’ve probably noticed, there’s quite a bit of anti-Facebook backlash percolating in the SM universe. The news this morning that Facebook CEO Mark Zuckerberg could reap as much as $28 billion in Facebook’s IPO could fan the flames even more.)
Almost no one uses anything other than three as their primary tool. YouTube and Twitter are both hovering around 2%.
So, how much time are you spending on SM? Here’s what you said …
The results were rather surprising (at least to me):
- One-third of you spend a grand total of zero minutes each week using SM @ work.
- The most popular answer was 1-30 minutes, capturing another third or so.
- Less than one-fifth spend more than an hour a week on SM.
- Approximately one-tenth spend 3 or more hours on SM, with 1% spending more than 10 hours. Yikes.
Social Media Freaking You Out?
In our pre-webinar survey, confusion over social media rules was repeatedly named as a top concern. For all the latest legal developments in that area, check out our webinar replay and our handy 2012 Employment Law Tool Box, which includes a sample social media policy courtesy of the fine folks at McGuire Woods LLP.
As always, thanks for your participation. Stay tuned for more on the latest trends affecting the wonderful world of workplace law.
















