http://manpowerblogs.com/toth/2010/02/08/lessons-from-the-super-bowl/ Fri, 10 Feb 2012 21:31:32 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://manpowerblogs.com/toth/2010/02/08/lessons-from-the-super-bowl/comment-page-1/#comment-46149 Patrick O'Keefe Thu, 18 Feb 2010 16:16:38 +0000 http://manpowerblogs.com/toth/?p=4252#comment-46149 I agree, one of the more memorable ones. My wife commented later that she never thought she'd get teary eyed over a commercial for a search engine! I agree, one of the more memorable ones. My wife commented later that she never thought she’d get teary eyed over a commercial for a search engine!

]]> http://manpowerblogs.com/toth/2010/02/08/lessons-from-the-super-bowl/comment-page-1/#comment-44845 Mark Toth Mon, 08 Feb 2010 13:16:56 +0000 http://manpowerblogs.com/toth/?p=4252#comment-44845 Well said, Lisa. Based on the reactions at the SB party I attended last night (and from my co-workers today), the Google ad was the one ad that seemed to be both (1) memorable and (2) effective. Most of the reactions last nite were of the "What the heck was that?" and/or "$2.5 million for that?!" variety. Well said, Lisa. Based on the reactions at the SB party I attended last night (and from my co-workers today), the Google ad was the one ad that seemed to be both (1) memorable and (2) effective. Most of the reactions last nite were of the “What the heck was that?” and/or “$2.5 million for that?!” variety.

]]> http://manpowerblogs.com/toth/2010/02/08/lessons-from-the-super-bowl/comment-page-1/#comment-44844 Lisa Rowan Mon, 08 Feb 2010 12:57:36 +0000 http://manpowerblogs.com/toth/?p=4252#comment-44844 One lesson I took from commercials last night was stay true to your brand. Elegantly simple yet oddly compelling, the Google ad that showed us the steps in a transatlantic romance was in my view the best ad. You never for a moment forgot the brand as it was front and center at every moment. A day or two from now, who will remember that Betty White was flogging Snickers (I had to look it up.) Google gave a good lesson for us all. One lesson I took from commercials last night was stay true to your brand. Elegantly simple yet oddly compelling, the Google ad that showed us the steps in a transatlantic romance was in my view the best ad. You never for a moment forgot the brand as it was front and center at every moment. A day or two from now, who will remember that Betty White was flogging Snickers (I had to look it up.) Google gave a good lesson for us all.

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